top of page

Next Wave Boosts Online Presence for Real Men Eat Plants


Success Story

Real Men Eat Plants, a vegan online company, sought to enhance its online presence to reach a wider audience and increase engagement with its target market. Next Wave partnered with Real Men Eat Plants to revamp its social media strategy and achieve its goals.

Real Men Eat Plants Social Media

Their Story:

Real Men Eat Plants was founded with a mission to promote the benefits of plant-based diets among men, challenging stereotypes and misconceptions surrounding veganism. Despite offering high-quality products and advocating for a healthy lifestyle, the company struggled to gain traction on social media platforms and expand its reach beyond its existing customer base.

The Challenge:

Real Men Eat Plants faced several challenges in establishing a strong online presence:

1. Limited Engagement: The company struggled to generate meaningful engagement and interaction with its social media posts, resulting in low visibility and reach.

2. Brand Awareness: Despite having quality products, Real Men Eat Plants lacked brand recognition and struggled to differentiate itself in a competitive market.

3. Audience Expansion: The company aimed to reach a broader audience beyond its current customer base, including health-conscious individuals, fitness enthusiasts, and those interested in sustainable living.

The Solution:

Next Wave implemented a comprehensive social media strategy tailored to Real Men Eat Plants' objectives and target audience. The key components of the solution included:

1. Content Strategy: Next Wave developed engaging and visually appealing content highlighting the benefits of a plant-based diet, including recipe videos, nutritional tips, and success stories from customers.

2. Platform Optimization: The team optimized Real Men Eat Plants' social media profiles to align with its brand identity, utilizing relevant keywords, hashtags, and compelling visuals to attract followers.

3. Community Building: Next Wave fostered an online community around the brand by encouraging user-generated content, responding to comments and messages promptly, and organizing interactive events such as Q&A sessions and cooking challenges.

4. Influencer Partnerships: Leveraging influencer marketing, Next Wave collaborated with fitness influencers, nutritionists, and lifestyle bloggers to endorse Real Men Eat Plants' products and share their experiences with a wider audience.

5. Analytics and Monitoring: Next Wave continuously monitored social media performance metrics, such as engagement rates, reach, and follower growth, to track progress and make data-driven adjustments to the strategy as needed.

The Success:

Through Next Wave's strategic approach, Real Men Eat Plants experienced significant improvements in its online presence and brand visibility:

Increased Engagement: The company saw a substantial rise in social media engagement, with higher likes, comments, and shares on its posts, indicating improved audience interaction and interest.

Expanded Reach: Next Wave's efforts resulted in a notable expansion of Real Men Eat Plants' online audience, reaching a wider demographic of individuals interested in health, fitness, and sustainable living.

Enhanced Brand Recognition: Real Men Eat Plants achieved greater brand awareness and recognition within its target market, establishing itself as a trusted authority in the plant-based food industry.

Positive Feedback: The company received positive feedback from followers and customers, who praised the informative and inspiring content shared on its social media channels, leading to increased loyalty and advocacy.

View the finished site

Website design and website maintenance can greatly contribute to a business, resulting in improvements in terms of income, growth, and expanded operations!


If you’re looking for quality web design services, or website maintenance experts who will meet your business' requirements, we warmly invite you to reach out to us and see what Next Wave Services has to offer your brand.

bottom of page