More than ever, building trust online is important for your business. Did you know that 94% of people aged 18 to 34 will go with a business that has positive reviews? Let’s take a look at some of the ways that you can build trust online.
1. Have a professionally designed website
Not every business can afford a website with all the bells and whistles. However, if you are looking for an affordable website, Next Wave Services can help you as the leading web designer in Charlotte. We will build you a professional website that:
Looks great on smartphone, tablet, and desktop.
Has photographs that showcase your products and services.
Has contact forms and a clickable phone number so that people can contact you.
Has an embedded map so that people can find your business.
2. Have a social media profile and post regularly
You don’t need to have every social media platform out there. At the bare minimum, you can get by with just having a Facebook page for your business. However, you should strongly consider Facebook, Instagram, Pinterest, Twitter, and YouTube as social media platforms for your business. Social media profiles will let you:
Post about your business offerings.
Share useful content with your customers that keep them informed.
Showcase new products and services that your customers find useful.
Also, many customers go to a Facebook page if they have a problem with your product or service. They will often use Messenger to ask for help. If you don’t have a social media profile, customers might not choose to go with your business.
3. Make sure to asks customers to leave reviews
Customers are more likely to leave you a good review if they are reminded. Encourage people to recommend and review your business on Facebook, Google, Yelp, and TrustPilot. These are the most popular review websites. Some customers might leave you a review if you send them an email or text message after the fact.
4. Update your website regularly
Even if you have a website, you should try to write content and update your specials regularly. Here are some stats about how updating your website will attract new customers.
Websites that blog and publish content get about 50% to 80% more visitors than those that don’t.
75% of customers will stop their shopping experience on a website if they find outdated content or offers that are no longer relevant.
50% of your customers will likely find your social media profile if you have an embedded feed or a link to your social media pages.
5. Consider the importance of video content
You should definitely build trust with your customers by considering the use of video content on your website and on social media. 96% of customers engaged with content online in 2020. Moreover, 8 out of 10 customers said that they would like their favorite brands to produce more videos to showcase their products and services.