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A Guide to Highly Converting Homepages and Landing Pages

Updated: Oct 19, 2021

Landing pages and homepages are essential to conversion on your website. Next Wave Services is a Charlotte web design agency that can help you design a beautiful website with beautiful landing pages and a homepage that will convert your customers. Let’s take a look at some of the things that go into driving conversions on your website.

Make It Immediately Clear What Your Website Offers Customers

If you have a hero image above your website, you should use that real estate to drive home your business’s key product and service offerings. Cohesive visuals and text should be used on your homepage to detail these offerings. Some tips to make it immediately clear what your website offers include:

  • Using bullet points to explain product and service benefits.

  • Text that sets you apart from the competition.

  • Links to internal pages that tell more about your products and services.

Include a Call-To-Action Above The Fold

This is the first element that people see on your website. You should include a crisp image that showcases what your business offers. If you are an e-commerce store, have a link to your shop with a button that says “Shop Now.” If your business depends upon leads, you might want to consider having a form on your homepage if the form is short. For longer, more complicated forms, consider a link to an internal page on your website with that form.

Make Sure That Your Website Looks Beautiful On Mobile

The mobile version of your homepage should include optimized images, text that is large enough to read, and should load relatively quickly. The same principles apply to landing pages. You will also want to make sure that a clickable phone number is included on the mobile version of your website.

Use Contrasting Colors

Contrast among colors allows certain items of a webpage, whether it be landing page or your homepage, to stand out. For example, green, blue, and red are popular call-to-action colors because they let customers know they should perform a certain action. During your initial consultation with Next Wave Services, we can help you identify a color palette that creates strong calls-to-action throughout your website.

Use Testimonials and Reviews In Addition to Photos Of Your Products or Services

If you are an e-commerce store owner, your homepage and landing pages will look even better if you use real photos of your products and services. High-quality images with customer testimonials and reviews can increase your conversion rates by almost 5%. Another study found that 63% of customers are likely to make a purchase if they read customer reviews and testimonials on your website.

Keep Copy On Your Homepage and Landing Pages Short

Keep your copy short on your homepage and landing pages. This is the perfect opportunity to use bullet points to explain the key benefits of your product or service. Additionally, too much copy can make a page look cluttered and uninviting. Shorter copy on your homepage and landing pages will compel people to explore your website more deeply.

Update Your Homepage and Landing Pages Regularly

Keeping your homepage and landing pages updated will help you draw in and convert more customers. For seasonal promotions, you should consider promoting these on your homepage and landing pages. Discount codes, special offers such as free shipping, and other promotional items should be featured front and center. A few small tweaks to your homepage and landing pages will help throughout the year and keep your website looking fresh.

Don’t Use a Slider or a Carousel

Sliders and carousels often scroll too quickly and create a poor user experience. Your homepage and landing pages should have one focus in terms of calls-to-actions. A crisp image, a few pieces of text, and a strong call-to-action are a better alternative to a slider.

Include Site Search Along With a Clean Site Navigation

Your website’s homepage should have a clean, crisp navigation. Make sure that all product categories are easy to find on your main navigation. You should also have site search so that people can do a quick search of your store if they are looking for something particular. Additionally, contact information for your business should also be easily accessible, as well as information on key business policies, such as a return and shipping policy if you are an e-commerce store.

Work With Next Wave Services

Next Wave Services offers beautiful homepage designs if you choose to work with us on your next website design. We also offer a landing page design service. We are the leading website designer in the Charlotte area and look forward to working with you to build your next website, which will include highly converting pages.


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