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Contact Forms For Your Small Business Website

Updated: Oct 19, 2021

Contact forms play an important role in driving leads for your business. When working with a Charlotte web agency like Next Wave Services, we can help you implement contact forms on your website. Let’s take a look at some of the design conversions that go into good conversion forms on your website.

Short Contact Forms Vs. Long Contact Forms

Depending on the type of information that you need from a prospective customer, this can help you structure your contact form. Instead of using text-based inputs, some elements of the form may involve radio buttons, numeric inputs, and dropdowns. For example, let’s say you need to ask someone their birthday. The month, day, and year can be added to the form as dropdowns so that it is easier for a person to fill out on their smartphone.

Where Should Contact Forms Be Placed?

Every important page on your website should have a contact form. These may be placed in the footer if the page has longer content. If you have an email newsletter subscription form, you may also include this in the footer. On a landing page, you might want to have the contact form be placed in the “above-the-fold” section. Your contact page should have your form, as well as your business address and other relevant contact information.

Ordering Of the Fields

When you set up a contact form, the fields should be placed in order of difficulty. Name, email address, and phone number should go first. Longer, more complicated questions should follow. Harder form elements should be broken up into different interfaces if necessary to make them easier to fill out. It might also be possible to incorporate autofill elements into the form to make it easier for people to complete.

Contact Forms on Smartphones

On a smartphone, most people will likely engage with a business by making a phone call. On smartphones, the forms should be structured in a way that they are easy to fill out. On the mobile version of your website, you might want to consider making the clickable phone number the first option that the visitor can choose from.

How To Engage With Contact Form Leads

After your contact forms are set up on your website, there are several different ways for you to engage with your leads. You can reach out to your leads via your website’s backend, which includes a contact directory and inbox. You can also use your website backend to send email campaigns, which Next Wave Services can help you set up.


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