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Getting Your Website and Social Media In Sync

When it comes to posting on social media, there are a lot of different types of content that you can post. Videos and images are popular with your social media followers. While there is no hard set rule for how often and what you should post, most marketers follow the 70/20/10 rule. This rule simply states that:

  • 70% of your content should be fun, promotional, and targeted to follow your users.

  • 20% of your content should be content on your website that you create that you share with your followers.

  • 10% of your content should be outright promotion of your products and services.

What Social Media Channels Should You Post On?

In today’s day and age, people have a plethora of social media channels that they utilize. Most people follow brands that they love on Facebook and Instagram. Videos are frequently viewed on TikTok and YouTube. Here are some different tips for utilizing the different common social media channels:

  • Facebook: On Facebook, you should post 3 to 5 times per week. You should frequently share images and videos with some short text and also share links to your website when appropriate.

  • Instagram: Instagram does not let you post links with images and videos that you upload. However, you should upload images and videos that go along with your brand and use hashtags (#) so that your followers see your posts more frequently.

  • Twitter: Not a lot of businesses do outright promotion on Twitter, but they do utilize Twitter to communicate with customers. Twitter is a great place to share educational, brandworthy content.

  • TikTok and YouTube: TikTok is one of the fastest growing social media channels. Use TikTok to engage with your customers with short, fun videos about your products and services. YouTube is going to be the place to upload videos that are more informative and newsworthy.

  • Google My Business: Google My Business also lets you do posts for your business. This is a place where you can share information on products, services, and photos that relate to your business.

How Can Next Wave Services Help With My Social Media?

Next Wave Services offers a social media package that helps you get creative assets in place for all the major holidays throughout the season. You can utilize your own photos as part of your service and also get access to the text of your choice. If you are looking to integrate your social media into your website, we can also help you embed photos and videos from your social media onto your website. We can also help you perfect your website content so that it looks great when you share it with your followers on social media.


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