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  • Writer's pictureMichael Smith

How a Website Redesign Can Benefit Your Business

Updated: Nov 25, 2020

Most regard website redesign as a daunting, drawn-out and pricey affair. But it doesn't have to be that way.

When considering a website redesign, one cannot ignore the benefits it offers businesses and brands. It's not just a frivolous expense. A website redesign can enhance users' experience and better serve their needs.

It can make your business' website:

  • More up-to-date

  • More visually appealing

  • Have improved display and user interface

  • Add new features

  • Display more products

  • Present more fresh content

  • Incorporate new branding or messaging

  • Integrate new business strategies

  • Have better optimization to improve its rankings on search engines and bring more customers in

And more! This can be done in a way that's more streamlined, convenient for everyone, and affordable. All with the help of Next Wave and our website maintenance experts.

Incremental Improvements

  • A website redesign doesn't have to be all in and all at once. You can do it in stages, starting with updates to the most viewed pages. Such as your home page or your content landing pages.

  • Most brands need to update their sites only every 18 months to 2 years.

  • On average, website redesigns only take 3 months or less to implement.

  • This usually costs only 10% of the marketing budget or less.

  • By leveraging responsive websites, you won't need separate mobile sites. Mobile-friendly sites allow users to switch easily between devices, which is something people prefer more and more. Google's information shows that 90% of viewers move between devices to finish a task. A mobile-friendly site has more reach too as more and more people primarily use mobile devices to access the web while on the move.

  • A website redesign can result in as much as a 25% difference in site metrics.

  • By delegating this to website virtual assistants, they will have the expertise and resources necessary to handle the process efficiently, while you and your assets stay focused on your business. Your workforce won't be tied up with this task, which can sometimes be tedious. Focus on your strengths, work smarter not harder.

Website Maintenance Experts - Contact us today!


Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our teams combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.


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