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How Do SEO and Website Design Go Hand in Hand?

Did you know that SEO and website design can work together to provide highly effective design and implementation of a website? In order to make an impact each element relies on the other. Without a dynamic website design, your SEO won't result in conversions. However, without well-placed keywords and backlinks, your killer website won’t be seen by the right audience, if at all.

Charlotte web design company Next Wave Services knows how to help you pair the two elements to make an SEO friendly website design and development that will elevate your business right from the start. Here are some of the things we consider to make SEO and website design coexist.


You can think of website design and SEO as two sides of the same coin. Website design is the usability, functionality, and aesthetics of your website while SEO is the content and links. Without a concrete concept for your website, it will be difficult to create a cohesive design that allows the graphics and layout to reflect the text and content.

For example, if you want to create a website that promotes the sale of anime plushies, you wouldn’t want to create a design that features hard edges and bold colors with text that talks about comfort. These are contradictory elements that will make the overall purpose of the company confusing and make the client question if they are in the right place.

Target Audience

Target audience is another way that website design and SEO go hand in hand. From navigation to content, your website should cater to the audience that you are trying to reach. Different audiences look for different functionalities in a website that come from website design. In addition, these audiences have different search engine habits and website traffic patterns that are analyzed through SEO management. These elements must be aligned to be able to promote conversions within the target audience.


Keywords are predominantly part of SEO, however, they have an impact on your website design as well. In broad terms, website design focuses on making an impact with as little crowding and complexity as possible to ensure sleek designs with easy readability. SEO, on the other hand, focuses on packing content, including your landing pages, with keywords and backlinks. This means that your website design relies heavily on the understanding that keywords will need to be incorporated into the design to boost traffic.

Load Speeds

Load speeds have a huge impact on SEO. Your click-through rate counts for nothing if it is not promoting conversions. Your SEO will drive the traffic to your website, however, most consumers will leave a website if it is not loading fast enough. That means that the website design not only has to accommodate current optimization for speed but also optimize for speed with potential increases in traffic further down the line.

Make the most of your business and your site with our Charlotte web design services. Our team knows the right ways to make design and SEO work together to give you an outstanding website.


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