When considering your website’s redesign, you may wonder how many pages it should have. Too little and you won’t have enough content to engage audiences or get good SEO rankings. But too much and you might lose your audience in a maze of keywords and fluff pieces.
Evidence shows that companies with 51-100 pages on their site generate 48% more traffic than companies with 1-50 pages.
The general rule of thumb is that the more pages your site has, the more content your business can share. By providing audiences and customers the information they need, you’ll draw in more quality website traffic. This will increase the likelihood of generating leads for your sales team. And Google’s search engine algorithms will also take note of this.
Your Basic Foundations
When you build or revamp your site, it should start out with a solid foundation of pages and content. The basic pages should be there, explaining to customers who you are and what your business has to offer.
Then create more pages that can delve deeper into specific subjects. These can get more specific or go more direct in addressing your customer base with calls to action. These will help boost your conversion rate.
Instead of sending viewers to a generic page listing all of your products and services, have specific pages for each service. This can go into detail or at length (but not too long!), so viewers with a particular interest in the product or services will find what they are looking for. Such pages will connect with discerning readers on a level beyond generic pages. Show your viewers you have what they are looking for, making them feel that you can help or provide them with what they want.
Specific Pages for Specific Audiences
Instead of aiming blindly and throwing words out there, having pages catering to certain products, services, offers or messages on your site will resonate better with audiences. They’ll see that your brand knows its stuff and that it knows its audience.
Google will also rank your pages for the specific items they are detailing, so you will rank better in searches that use specific keywords. On the other hand, if you went with generic pages like one page listing all products, your ranking will be “watered down.”
Both human audiences and Google’s all-seeing algorithms will also appreciate a well laid-out site that’s properly organized, with specific pages for specific products. It’s just easier to navigate, unlike a generic page with “everything on it,” which is just messy.
Once your website is launched you can always add more pages.
What Kind Of Pages Should Your Website Have?
Static Pages
Businesses should always have static content pages. These explain what your business is. They are the standard pages explaining your products, services, the “about us” part, your company’s values, its contact details and so forth. These pages should indicate the industries that you service, and why they need your services.
Blog Posts
Your blog should have categories for each type of service you offer, to keep things organized. Think of the questions your customers might have, their concerns, wants and needs. Answer each one in a blog post. Go deeper into your products and services in a way beyond the ordinary descriptions. Discuss the latest trends or news about the industry. Show them the experiences of the people behind the company, from the head honchos to the average employee providing their services. Razzle them with your expertise on the industry. Be a reliable source of information your viewers can trust (and if they share your stuff, then that's free visibility!). This will contribute to building brand awareness. Having a nice variety of content to share is crucial for a website. Blogs offer content, insight, helpful information and engaging reading material. You can show customers your business’ vision, your brand’s identity and show them its human side. This helps create a connection. These also give you content to share on social media. Blog posts should include a CTA (Call To Action) graphic that encourages visitors to take immediate action, by clicking, downloading or subscribing. Evidence shows that businesses that expand their blogging from 3-5 times per month to 6-8 times tend to double their leads. B2B companies that blog only 1-2 times per month have 70% more leads than those who don’t blog at all.
Landing Pages
This is an important page for your website. It simply garners your prospective customers’ information through a form. This makes it possible to easily convert a visitor. Landing pages should be simple, with only the call to action that lets the viewer give you their information. The more landing pages your company has the bigger increase for conversions.
Confirmation Pages
When someone fills out a form, they will need to be redirected somewhere to let them know that their information was submitted. This is a confirmation page. You also need to use these confirmation pages to track your conversion rate so you can understand what is working and what isn’t for converting your visitors into your marketing funnel.
How Many Pages Does Your Website Have?
In the comments below tell us if your business has any of these pages on your website. Do you see an impact with traffic by having more pages on your website?
Does Your Website Have Enough Pages To Be Successful? Get Your Free Website Assessment
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