How To Choose A Domain Name



Choosing a domain name is a very important part of any online business’s success. Here are a few tips we’ve learned over the past 20 years, which should help you select the perfect domain for your new website.


Why you need it

The URL (a.k.a. domain name), is what people type in their browser to get to your website. Without one, the only way to visit your site would be to type in its IP address. Domain names typically cost $10-30 per year.


Make Sure Your Domain Fits Your Business

This may seem obvious but you should make sure that the name you choose for your domain, is fitting with the name of your business. Most importantly it should be within the branding of your business. So if your business is called “Joe’s Shoe Shop” then you should try to get Joesshoeshop.com, JSS.com or a derivation of that. Make sure you buy the domain as soon as possible so you have it locked down. Domain names tend to go fast.


Keep Your Domain Name Short & Sweet

Long domain names are hard to remember and can be easily misspelled. Opt for a short domain name that is catchy or fits your business that will be easy for your customers to remember. Stick with 9 characters or less and use words that make sense. Stay away from words that could be easily confused.


Purchase Your Domain From A Reliable Supplier

We use Google Domains for most of our domain names because they start at $9/year, come with privacy protection, 24/7 customer support, and ICANN fees are included. But you can use any hosting provider for your domain. Just be sure to write down your information so you don’t lose it in case you need to transfer your domain.


Takeaway:

Like any part of your website, make sure you do some research before you commit to a domain name. This will represent your brand so you want to be sure it’s effective and will last.

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