How to #hashtag - Instagram Edition


Using hashtags on Instagram is a great way to grow users. Instagram is one of the fastest-growing social media networks and most successful businesses turn to Instagram for user reach.


Before we dive into details on how to use Instagram hashtags properly, let's have a quick understanding of what is a hashtag and how it works. A hashtag is a combination of letters, numbers, and/or emoji following the # symbol (No spaces). They categorize contents and make it more discoverable. A hashtag is clickable. When you click a hashtag on Instagram you will see a page will all post across the platform using that hashtag.


There are different types of Instagram hashtags and we listed some here that we think are the most popular;


Niche hashtags:

These are the hashtags used to describe you or your business. For Example: #websitedesigner #websitedesigncompany


Product or service hashtags:

These are words to describe your product or service. For example: #websitedesign #websitemaintenance


Event or Seasonal hashtags:

These hashtags are used to refer to real holidays or seasons. For example: #thanksgiving #christmasday


Location hashtags:

These hashtags are to refer to your location. Even if geotagging is an option it is still really wise to use location hashtags


Daily hashtags:

These are hashtags that are used for the days of the week. Each day of the week has lots of its own hashtag.


Acronym hashtags:

Acronym hashtags are very popular and used a lot. You may see a lot of them like, #OOTD, #TBT, #THB


Is it okay to use many hashtags?

Instagram allows you to use up to 30 per post. Many say it may look spammy so they use 6 or 7. Some also say 11 or more gets the best engagement. We recommend you use them all - unless you're happy with your current engagement. Use all 30 of them.


Do I put my hashtags in the comments or caption?

You can put hashtags in the caption by the time you post your video or photo. You may also add them in the comments after you post. There is NO difference in its functionality, either way, you do it. However, we prefer adding it to the comments because they get buried quickly as you get comments. A raft of hashtags may distract Instagrammers from reading the engaging captions that you wrote (please do).


Can I add a hashtag to my older posts?

The short answer is Yes. However, even if you add a hashtag at a later time to you previous posts it will appear in that hashtag feed with other photos and videos posted at its original posting time. Spend some time when creating your post adding hashtags long after you post is not effective.


In order for your posts to get better engagement, you need to make sure you spend time creating each post. Look up what are the commonly used hashtags in your niche and incorporate that with your own brand. For easier hashtagging, keep groups of 30 hashtags in your notes. Pro tip: Your hashtags will magically work much better if you’re posting awesome visuals! When people go on that hashtag feeds, they only click visuals that catch their attention


Be sure to post frequently to keep up engagement. If you want help posting every day, you can use Zoho Social as we do. You can schedule posts on Instagram to be posted in the future so you don’t have to remember to post each day. Planning out your social media calendar is a great way to ensure you have quality posts with proper hashtags each month.


Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our team's combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.


We are the website design experts.


Get A Free Consultation

Hear it from our clients!

Great group to work with. Very responsive and helpful. I’m very happy with their work on the logo and website. 

~Kevin

I've been very impressed with this company! The staff is top-notch and their knowledge of websites and how to make them perform is better than anyone I've spoken with. If you own a small business I'd highly recommend you check them out.

~Scott

Send Us A Message

Next Wave is the proactive leader in website design and website maintenance service based in Charlotte, NC.

Find out how Next Wave can help transform your business by giving your website the best looks.

Places We Specialize:

  • Facebook - White Circle
  • Twitter - White Circle
  • Instagram - White Circle
  • LinkedIn - White Circle
  • Pinterest

We create websites for:

Check our reviews through any of these links:

Charlotte Website Design
Charlotte Website Design

© 2021 by Next Wave Services. All Rights Reserved.