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  • Writer's pictureMichael Smith

How to #hashtag - Instagram Edition

Updated: Dec 28, 2020

Using hashtags on Instagram is a great way to grow users. Instagram is one of the fastest-growing social media networks and most successful businesses turn to Instagram for user reach.

Before we dive into details on how to use Instagram hashtags properly, let's have a quick understanding of what is a hashtag and how it works. A hashtag is a combination of letters, numbers, and/or emoji following the # symbol (No spaces). They categorize contents and make it more discoverable. A hashtag is clickable. When you click a hashtag on Instagram you will see a page will all post across the platform using that hashtag.

There are different types of Instagram hashtags and we listed some here that we think are the most popular;

Niche hashtags:

These are the hashtags used to describe you or your business. For Example: #websitedesigner #websitedesigncompany

Product or service hashtags:

These are words to describe your product or service. For example: #websitedesign #websitemaintenance

Event or Seasonal hashtags:

These hashtags are used to refer to real holidays or seasons. For example: #thanksgiving #christmasday

Location hashtags:

These hashtags are to refer to your location. Even if geotagging is an option it is still really wise to use location hashtags

Daily hashtags:

These are hashtags that are used for the days of the week. Each day of the week has lots of its own hashtag.

Acronym hashtags:

Acronym hashtags are very popular and used a lot. You may see a lot of them like, #OOTD, #TBT, #THB

Is it okay to use many hashtags?

Instagram allows you to use up to 30 per post. Many say it may look spammy so they use 6 or 7. Some also say 11 or more gets the best engagement. We recommend you use them all - unless you're happy with your current engagement. Use all 30 of them.

Do I put my hashtags in the comments or caption?

You can put hashtags in the caption by the time you post your video or photo. You may also add them in the comments after you post. There is NO difference in its functionality, either way, you do it. However, we prefer adding it to the comments because they get buried quickly as you get comments. A raft of hashtags may distract Instagrammers from reading the engaging captions that you wrote (please do).

Can I add a hashtag to my older posts?

The short answer is Yes. However, even if you add a hashtag at a later time to you previous posts it will appear in that hashtag feed with other photos and videos posted at its original posting time. Spend some time when creating your post adding hashtags long after you post is not effective.

In order for your posts to get better engagement, you need to make sure you spend time creating each post. Look up what are the commonly used hashtags in your niche and incorporate that with your own brand. For easier hashtagging, keep groups of 30 hashtags in your notes. Pro tip: Your hashtags will magically work much better if you’re posting awesome visuals! When people go on that hashtag feeds, they only click visuals that catch their attention

Be sure to post frequently to keep up engagement. If you want help posting every day, you can use Zoho Social as we do. You can schedule posts on Instagram to be posted in the future so you don’t have to remember to post each day. Planning out your social media calendar is a great way to ensure you have quality posts with proper hashtags each month.


Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our team's combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.


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