Aside from being the world's largest social media network connecting countless people, Facebook has become a treasure trove for small businesses thanks to its community-centric features. Have you set up a Facebook business page for your small business? If not, you might be missing out on a deep well of potential customers.
So here's the rundown on why your business needs a Facebook page, and how to set one up quickly and easily.
The Numbers Don't Lie
More than 3 billion people worldwide use social media
People spend around 2 hours a day on social media
Facebook has more than 700 million active users and more than 50 million business pages
Most small businesses are already using Facebook
93% of purchasing decisions are influenced by social media
This means if your business isn't utilizing Facebook, then you're missing out on an avenue that your potential customers and competitors are making good use of. Look up your favorite brands and popular personalities on Facebook, chances are they are active every day, regularly posting updates and sharing content, interacting with their followers and so on. This is because they know the benefits of maintaining an active social media presence, such as:
Personalize Your Brand
Your business can stand out from the rest by interacting with customers. Facebook allows it to do this, which adds a human element to your brand, helping it build rapport and credibility.
Keeping Up With, or Going Past, Competitors
If your competitors aren't leveraging Facebook then you'll be ahead of them. And if they're on the platform too, then you're on equal terms - at least you're not behind.
Active social media presence will get Google's attention and help raise your search result rankings
Reviews and Testimonials
With Facebook, customers can have an easier time sharing their positive experiences, reviews and testimonials, while recommending your brand to others. Word of mouth advertising will definitely boost your brand.
Likewise, with social media your audience can help you do your marketing. That's free exposure and visibility. Facebook is free to use, after all. Unless you're spending for ad campaigns, and even then it's still more affordable than traditional advertisements.
Setting Up Shop
Thankfully, Facebook has made it really easy and convenient for anyone to do what their favorite brands are doing. You can set up your Facebook business page in no time. Check out the video and follow our instructions, and you'll set up your small business' Facebook page.
Step 1: Log into your personal account and go to Facebook's home page.
Step 2: Click Pages. It's on the left side, under the Explore section.
Step 3: Click Create Page on the upper-right side.
Step 4: Choose Business or Brand.
Step 5: Enter the basic business information.
Step 6: Fill in the rest of the detail. You can do this now or skip and return to them later.
Good job! You can proceed to spruce up your Facebook business page with details, your hours of operation, pictures of your establishment and products, and so on.
Don't forget to stay active so you can get the benefits of operating a business page. Post content that's connected to your industry, do this regularly, around twice a week, to raise your SEO metrics and stay relevant to your customers. Post articles, project suggestions, specials and promos.
Beyond regular posts, Facebook offers other methods of engagement. Namely a variety of paid ad campaigns such as image ads and video ads. These aren't necessary to engage with potential customers effectively, but they can certainly help.
There are so many options for boosting your business' visibility on Facebook. It's one of the world's biggest social media sites. All you have to do to leverage this is to create a Facebook business page. Thankfully it's so simple!
Turn to the Pros
For even better results, you can turn to our social media services. Are you too busy to be hands on with your Facebook business page? Don't have the time to post regularly, or brainstorm ideas for content? We can help with that. Our services include experts who can handle creating images or content. Contact us so we can put you in touch with our website virtual assistants.