Social Media Image Sizes in 2026: The Complete Cheat Sheet
Have you ever spent twenty minutes designing the perfect graphic, only to watch a platform crop your logo right off the edge? You are not alone. Every platform has its own rules for profile pictures, covers, posts, and stories, and those rules change more often than most business owners have time to track.
That is exactly why we put together this guide. Whether you are managing your own social channels or handing them off to a team, having the right dimensions on hand saves you from blurry uploads, awkward crops, and graphics that just do not look professional.
Let us walk through what you need for every major platform in 2026.
Quick reference: social media image sizes at a glance
Platform | Profile Picture | Cover / Banner | Feed Post | Story |
720 x 720px | 851 x 315px | 1080 x 1080px | 1080 x 1920px | |
320 x 320px | N/A | 1080 x 1350px | 1080 x 1920px | |
X (Twitter) | 400 x 400px | 1500 x 500px | 1600 x 900px | N/A |
400 x 400px | 1584 x 396px | 1200 x 627px | N/A | |
TikTok | 400 x 400px | N/A | 1080 x 1920px | N/A |
YouTube | 800 x 800px | 2560 x 1440px | 1280 x 720px (thumbnail) | N/A |
600 x 600px | 800 x 450px | 1000 x 1500px | 1080 x 1920px | |
Snapchat | 320 x 320px | N/A | N/A | 1080 x 1920px |
Tumblr | 128 x 128px | 3000 x 1055px | 500 x 750px | N/A |
Threads | 320 x 320px | N/A | 1080 x 1080px | N/A |
Bluesky | 400 x 400px | 1500 x 500px | 1080 x 1080px | N/A |
Google Business Profile | 720 x 720px | 2048 x 1152px | N/A | N/A |
Keep scrolling for the full breakdown, including safe zones and formatting tips for each platform.
1. Facebook Image Sizes
Facebook is still one of the most visited platforms for local and small businesses, so getting these dimensions right matters.
Facebook Profile Picture Image Size
Recommended image size: 720 x 720 pixels, though it displays at 176 x 176 on desktop and 196 x 196 on mobile
Facebook Cover Photo Image Size
Recommended image size: 851 x 315 pixels (a 1.91:1 aspect ratio)
Facebook Event Cover Image Size
Recommended image size: 1920 x 1005 pixels
Facebook Feed Post Image Size
Recommended image size for square posts: 1080 x 1080 pixels
Recommended image size for landscape posts: 1200 x 630 pixels
Recommended image size for vertical posts: 1080 x 1350 pixels
Facebook Stories Image Size
Recommended image size: 1080 x 1920 pixels
Facebook Shop Image Size
Recommended image size: 1200 x 1200 pixels
Strategic Tips for Facebook Images
Facebook crops images rather than stretching them, so keep your important content centered.
Avoid placing text or logos near the edges of cover photos, since they crop differently across devices.
Use the 1080 x 1350 vertical format when you want your post to take up more space in the mobile feed.
2. Instagram Image Sizes
Instagram rewards scroll-stopping visuals, and the app has its own quirks when it comes to cropping.
Instagram Profile Picture Image Size
Recommended image size: upload at 320 x 320 pixels, it displays at 110 x 110
Instagram Feed Post Image Size
Recommended image size for square posts: 1080 x 1080 pixels
Recommended image size for portrait posts: 1080 x 1350 pixels (the format Instagram favors right now)
Recommended image size for landscape posts: 1080 x 566 pixels
Instagram Stories and Reels Cover Image Size
Recommended image size: 1080 x 1920 pixels
Instagram Carousel Image Size
Recommended image size: match the same ratios as regular feed posts
Strategic Tips for Instagram Images
Instagram's grid now displays profile thumbnails closer to a 3:4 ratio, so plan your crops with that in mind if you want a consistent grid.
Lead with the 1080 x 1350 portrait format for feed posts. It takes up more screen space than a square image.
Keep key text and faces centered on Stories and Reels covers so nothing gets hidden behind the interface icons.
3. X (formerly Twitter) Image Sizes
X Profile Picture Image Size
Recommended image size: 400 x 400 pixels
X Header Image Size
Recommended image size: 1500 x 500 pixels
X In-Stream Image Size
Recommended image size: 1200 x 675 pixels
X Shared Image Size
Recommended image size: 1600 x 900 pixels
Strategic Tips for X Images
Center your profile picture. X displays it inside a circle, so anything near the corners will get cut off.
Stick to a 16:9 ratio for in-stream images so they display cleanly without cropping.
Compress large files before uploading. X will compress them for you otherwise, often at the cost of image quality.
4. LinkedIn Image Sizes
If your business relies on B2B leads, LinkedIn is probably one of your most important channels, so these specs are worth bookmarking.
LinkedIn Profile Picture Image Size
Recommended image size: 400 x 400 pixels
LinkedIn Cover Photo Image Size
Recommended image size: 1584 x 396 pixels
LinkedIn Company Logo Image Size
Recommended image size: between 268 and 400 pixels square
LinkedIn Link Post Image Size
Recommended image size: 1200 x 627 pixels
LinkedIn Carousel Image Size
Recommended image size: 1080 x 1350 pixels or 1080 x 1080 pixels
Strategic Tips for LinkedIn Images
Cover photos crop differently on desktop versus mobile, so preview yours on both before you publish.
Keep your logo simple and legible at small sizes since it often displays quite small next to your posts.
Use the 1080 x 1350 carousel format when you want each card to feel more like a full slide.
5. TikTok Image Sizes
TikTok Profile Picture Image Size
Recommended image size: 400 x 400 pixels minimum, displays as a 200 x 200 circle
TikTok Video Cover Image Size
Recommended image size: 1080 x 1920 pixels
TikTok Carousel Image Size
Recommended image size: 1080 x 1920 pixels, and you can include anywhere from two to thirty five images
Strategic Tips for TikTok Images
Design cover images in the full 9:16 frame from the start, since vertical, full screen video performs best in the feed.
Keep important text away from the bottom third of the screen, where TikTok places captions and interface buttons.
Use bold, high-contrast covers for carousels so the first slide stops the scroll.
6. YouTube Image Sizes
YouTube Profile Picture Image Size
Recommended image size: 800 x 800 pixels, though it renders small at 98 x 98 next to your videos
YouTube Channel Banner Image Size
Recommended image size: 2560 x 1440 pixels, capped at 6MB
YouTube Video Thumbnail Image Size
Recommended image size: 1280 x 720 pixels
YouTube Podcast Playlist Art Image Size
Recommended image size: 1280 x 1280 pixels
Strategic Tips for YouTube Images
Bold text and high contrast make a real difference in thumbnail click through rates, so do not be afraid to make your thumbnails punchy.
Keep essential banner content within the center safe area, since the edges crop differently on TV, desktop, and mobile.
Use the same thumbnail style across videos to help your channel feel consistent and recognizable.
7. Pinterest Image Sizes
Pinterest Profile Picture Image Size
Recommended image size: 600 x 600 pixels, displays as a 160 x 160 circle
Pinterest Profile Cover Image Size
Recommended image size: 800 x 450 pixels
Pinterest Standard Pin Image Size
Recommended image size: 1000 x 1500 pixels
Pinterest Square Pin Image Size
Recommended image size: 1000 x 1000 pixels
Pinterest Story Pin Image Size
Recommended image size: 1080 x 1920 pixels
Strategic Tips for Pinterest Images
Vertical pins in a 2:3 ratio consistently get more visibility in feeds, so lean vertical whenever you can.
Add your logo or website name in a small, consistent spot so pins stay recognizable as they get repinned.
Keep text overlays large enough to read on mobile, since most Pinterest browsing happens on a phone.
8. Snapchat Image Sizes
Snapchat Profile Picture Image Size
Recommended image size: 320 x 320 pixels, 2MB maximum
Snapchat Geofilter Image Size
Recommended image size: 1080 x 1920 pixels
Snapchat Story Image Size
Recommended image size: 1080 x 1920 pixels, with safe zones of 210 pixels at the top and 435 pixels at the bottom
Snapchat Ads Image Size
Recommended image size: 1080 x 1920 pixels, up to 1GB for video
Strategic Tips for Snapchat Images
Keep text and logos inside the center safe zone so nothing gets covered by the app's interface elements.
Design everything vertically first. Snapchat has no meaningful horizontal format.
Test your Story visuals on an actual phone screen before publishing, since safe zones can look different in a design tool.
9. Tumblr Image Sizes
Tumblr Profile Picture Image Size
Recommended image size: 128 x 128 pixels
Tumblr Profile Banner Image Size
Recommended image size: 3000 x 1055 pixels with an aspect ratio of 16:9
Tumblr Image Post Size
Recommended image size: 500 x 750 pixels
Tumblr Ads Image Size
Recommended image size: 1280 x 1920 pixels
Strategic Tips for Tumblr Images
Match your profile and banner visuals to your blog's theme for cohesive branding.
Use high resolution vertical images so they hold up well in Tumblr's scrolling layout.
Optimize ad visuals for a 9:16 ratio to mirror how most people browse Tumblr on mobile.
10. Threads Image Sizes
Threads Profile Picture Image Size
Recommended image size: 320 x 320 pixels
Threads Post Image Size
Recommended image size for square posts: 1080 x 1080 pixels
Recommended image size for portrait posts: 1080 x 1350 pixels
Recommended image size for vertical posts: 1080 x 1920 pixels
Threads Carousel Image Size
Recommended image size: 1080 x 1920 pixels
Threads Link Preview Image Size
Recommended image size: 1200 x 628 pixels, generated automatically from your page metadata
Strategic Tips for Threads Images
Use bold visuals in a 9:16 ratio to stand out in a feed that is dominated by text.
Set a proper preview image on your website's metadata, since Threads pulls that image automatically for link posts.
Keep carousel images consistent in ratio so the swipe experience feels smooth.
11. Bluesky Image Sizes
Bluesky Profile Picture Image Size
Recommended image size: 400 x 400 pixels, circular, JPG, PNG, or SVG
Bluesky Banner Image Size
Recommended image size: 1500 x 500 pixels, JPG or PNG
Bluesky Single Image Post Size
Recommended image size for square posts: 1080 x 1080 pixels
Recommended image size for landscape posts: 1200 x 627 pixels
Recommended image size for portrait posts: 627 x 1200 pixels
Bluesky Link Preview Image Size
Recommended image size: 1200 x 627 pixels, JPG, PNG, SVG, or WebP
Strategic Tips for Bluesky Images
Bluesky auto-resizes images while preserving quality, but starting with the recommended size still gives you the sharpest result.
Stick to one aspect ratio across a multi-image post so the layout stays clean.
Set a dedicated link preview image rather than relying on auto-generated thumbnails, which can be inconsistent.
12. Google Business Profile Image Sizes
Google Business Profile Logo Image Size
Recommended image size: 720 x 720 pixels, 250 x 250 pixels minimum
Google Business Profile Photo Size
Recommended image size: between 250 and 750 pixels, 1:1 ratio
Google Business Profile Cover Photo Size
Recommended image size: 2048 x 1152 pixels, 5MB maximum
Google Business Profile Video Post Size
Recommended image size: 1280 x 720 pixels minimum, 75MB maximum
Strategic Tips for Google Business Profile Images
Upload your cover photo at the full 2048 x 1152 pixels for the crispest display on search and maps.
Use real photos of your business rather than stock images. Google and customers both respond better to authenticity.
Keep your logo simple, since it displays quite small in search results and on mobile.
Best Practices That Apply Across Every Platform
Use PNG files for logos and graphics with transparent backgrounds, and JPG for photos. This keeps quality high without unnecessary file size.
Keep file sizes under 100KB when you can. Smaller files load faster, which matters for both user experience and platform performance.
Design for mobile first. Most people are viewing your content on a phone, so check how your graphics look on a small screen before you publish.
Prioritize aspect ratio over exact pixel counts. Platforms increasingly favor ratios like 1:1, 4:5, and 9:16, so as long as you match the ratio, you have more flexibility with the exact dimensions.
Leave breathing room around text and logos. Safe zones exist for a reason. Elements placed too close to the edge risk getting cropped or covered by platform interface buttons.
Frequently Asked Questions
What is the best image size for social media in 2026?
There is no single best size since every platform is different, but if you need one ratio to design around, 1080 x 1350 pixels (a 4:5 portrait) works well across Facebook, Instagram, and LinkedIn feed posts.
Why does my image look blurry after I upload it?
This usually happens when your original file is smaller than the platform's recommended dimensions, so the platform stretches it to fit. Always upload at, or above, the recommended size.
Do I need different images for every platform?
Not necessarily. Many platforms now share similar ratios, like 1:1 and 4:5, so you can often design one graphic and export it in two or three sizes rather than starting from scratch each time.
Let Us Handle It for You
Keeping track of a dozen platforms and their ever changing specs is a full time job on its own, and that is before you even get to writing captions, scheduling posts, and checking analytics. If you would rather spend your time running your business, our team can manage your social media presence for you, graphics, sizing, and all.
Reach out to Next Wave Services to see how we can take social media off your plate.
