Criteria for a Great Nonprofit Website
As a nonprofit organization, your website is the public-facing front of your operations. Your website should be maximized to convince donors to give and should be easily navigable, aesthetically pleasing, and comprehensive. Let’s take a look at the essentials for a nonprofit website and learn how Next Save Services, a Charlotte web design agency, can help you build these into your next website.
Make Sure Your Website Has a Streamlined Donation Page
Whether people donate with their credit card or still write checks, you want to make sure that your organization's donation page is crystal clear. Make sure that your donation page doesn’t have any links to distract people off the page. The overall page should be pretty short and to the point. If your donation page has images, make sure that these are crisp and clear. Next Wave Services can help you set up a donation form on your website. Here are some of the things that we might suggest on your donation form:
Giving donors the option to choose a donation amount.
Including a suggested donation amount to help donors make the ideal contribution.
Crafting a thoughtful donation success message and a followup email to make sure that donors are adequately thanked for their contribution.
Adequate Social Media Links and Email Signup Forms
For a nonprofit website, social media links placed in the footer simply is not enough. Make sure that each blog post has a social media link or embed so that people know what is going on with your business. Also, make sure that your website has email signup forms. An email signup form will help people receive updates about your nonprofit’s fundraising efforts.
Beautifully Designed About Us and Staff Member Pages
Every nonprofit website should include a beautifully designed “About Us” page and staff member pages. These are the most trafficked pages of many nonprofit websites. They showcase your organization’s values, the causes that your organization supports, and add to your organization’s authenticity and brand. If your staff members have a LinkedIn or a Twitter account, these can be added to their page. Staff member pages can also have a positive impact on your website’s SEO if their names are frequently searched.
Responsive Web Design
Next Wave Services specializes in websites that look great on desktop, mobile, and tablet devices. With nonprofit websites, pages are frequently shared on social media. Since most social media traffic is mobile, your pages will need to look great on a smartphone. We can help make sure that your website is correctly formatted to look great on smartphones, which will help more of your website visitors become donors.
Work With Next Wave Services For Your Nonprofit Website
If you are interested in a new website, let Next Wave Services help you. We are the leading website design agency in Charlotte and will help you get your nonprofit website up and running.