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Understanding Website Maintenance Service

Updated: Dec 29, 2020

You know you need a great website design. But what exactly is website maintenance and how important is it for your business?

Website maintenance is literally maintaining your website- keeping it free from error, checking for viruses, data backups, and making sure it is up to date for SEO. You may also consider it as a way of making your website customer-friendly by updating your website content, posting blogs, adding and removing links, posting sales and news, and much more. You can avoid a lot of potential problems by doing it religiously yourself or hire a website maintenance expert that would take care of your website just like how you would want to take care of it.

Not many people realize it but website maintenance is very important. In fact, it is a vital part of your business. Your website is the frontline of your business and your website’s health can make or break your performance. Consider your car, for example, you have a regular schedule for its maintenance. You go to the mechanic to have its brake, clutch, or electronics checked. You also add fuel to it regularly. The same thing is needed for your website, just in a different fashion. If we’re not making sense here, you might need to bring your car to a mechanic….

How can you keep your website maintained?

Here are the lists of actions you can do to make sure your website is well maintained.

  • Allow your visitors to share your content: This is something you need to do upon building your website. If you already built yours, we suggest you go back and do this. You want your visitors to share your content especially on social media because it will create backlinks to your website. Not only that, but it will also open possibilities for other people to see it.

  • Keep an eye on updates: You need to allow important updates to your website to keep it running smoothly. Keep your content updated as well by adding content that is timely and relevant.

  • Keep an eye on competition: This might be strange but it is a must. "Keep your friends close, keep your enemies closer" -Niccolò Machiavelli. Keeping an eye on your competitors allows you to understand better the playing field for your industry and make better adjustments.

  • Make your website attractive. When someone visits your website, whether on purpose or not, it will only take them a few seconds to decide whether to stay or leave. Having an attractive website helps catch their attention and give them the impression that it is worth it to stay.

Why do you need to maintain your website?

Website maintenance is very important to avoid unforeseen problems. Here are a few reasons why you should do website maintenance.

  • Security: We're not sure how to emphasize this even more. This is perhaps the most important reason for maintaining your website. Your website contains information about your customers and even your own business. So you must protect it at all costs.

  • Relevance: We all know that Google is the biggest search engine out there and they’re constantly updating their algorithms. Staying relevant and timely helps you rank higher by Google on the search page.

  • In the news for technology: There will be new helpful technologies available for your website as time progresses and you will find out about them as you maintain your website.

  • Design: As we mentioned above, having great design gives a good impression to your visitors. You need to keep updating your design to keep up with the latest trend. It's not always the renaissance era.

Your website is a vital part of your business. It is your frontline and it's there to promote you day in and day out. If your website is well maintained and running smoothly, it will be a great asset to you. Do yourself a favor by stepping up and keeping your website as healthy as possible.


In this day and age, a website is as important as the business itself. Website maintenance is a routine that you should do on a regular basis to keep everything in check.

Next Wave offers website maintenance service and we take pride in our team. Contact Next Wave today and learn more about your different options through our diverse and affordable flat rate website maintenance plans.


Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our teams combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.


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