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  • Writer's pictureMichael Smith

Writing A Website Brief For Successful Websites

Updated: Jun 13


Writing A Website Brief For Successful Websites

You’re ready to build a website, but you don’t know where to start. The first step is to create a website brief. A website brief outlines your website goals and provides direction for the development process. This document will help you communicate with the developers so that everyone involved in the project is on the same page. Here’s how to write a website brief for success.


Outline Your Goals

It’s important to have an understanding of what you want from your website before you start building it. Outlining your goals is an essential part of writing a successful website brief. Start by asking yourself questions like “What do I want my website to accomplish?” and “How can I use my site as a tool for business growth?” Once you’ve answered these questions, it should be easier to determine which features are necessary and which are not.


Specify Your Target Audience

Knowing who your target audience is will help inform the design of your site as well as its content. Make sure that this information is included in your website brief so that developers have a clear understanding of who they should be designing the site for. It also helps if you include demographic information about the target audience such as age range, gender, location, etc., as this allows developers to tailor their design decisions accordingly.


Include Design Requirements

The design requirements section of your website brief should include things like color palette, font type/size, imagery/graphics, layout preferences, etc. Providing designers with specific instructions on how they should approach the design phase of the project will help ensure that they produce a product that meets (and hopefully exceeds) your expectations. Having this section in place ensures that everyone starts off on the same page and avoids any miscommunication down the line.

By taking the time upfront to write a comprehensive website brief outlining all of your goals and requirements for building a successful web presence, you are setting yourself up for success further down the line when it comes time to actually build out your site. A good website brief can make all the difference between having an average-looking site and one that really stands out from competitors in terms of both design and functionality! Keep these tips in mind when crafting yours so that you can get started on building a successful web presence without any hiccups along the way!


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