Online capabilities and browsing patterns are constantly changing which means that your website should be too. While that may mean minor maintenance at times, it can mean a complete website overhaul at others. That being said, a full website redesign is not something that you should jump into willy nilly with no direction. You will need to take some time to consider your website redesign objectives and determine the best course of action for your situation. Here are five things to know before a website redesign.
Redesign Purpose
Before you can clearly define the goals of your website redesign, you have to fully understand the purpose for it. This is the reason that you are considering redesigning your website in the first place. There are several factors that can be measured and analyzed when running a website. These might be things like click-through rates, conversions, leads, engagements, etc.
When your website design is suffering, these metrics can suffer as a result. Before beginning a redesign, identify the metrics that seem to be impacted by your current design. Once you have an understanding of what you are trying to improve you can create attainable goals of the website redesign for your situation.
Redesign Scale
Once you understand your website redesign objectives, you will be able to look at the big picture to determine what needs to be changed. You will need to determine if there is a problem that can be solved with some minor website maintenance or if there are underlying issues that need to be overhauled. You don’t want to invest excessive time and money into redesigning something that just needed an updated navigation system.
Current Design Strengths and Weaknesses
Another important factor to consider is the current design itself. Are there strengths to the design that can be salvaged in the new design? What weaknesses are present that are making user experience or functionality suffer? Answering these questions can provide direction in building the new design by using actionable data that has been tested to inform alterations.
Target Audiences Change
Keep in mind that your target audience may have changed. It is important to reevaluate your target audience and determine if you are catering to the right demographic. Economic and social changes can have a huge impact on the buying behavior of consumers.
Branding
Finally, consider if you are going to make any branding changes or if the changes are purely functional. This might include superficial changes such as color or logo design, or more in-depth changes to your business model such as core values. The scale of the redesign coupled with an analysis of your current design’s strengths and weaknesses can help inform this decision.
Whether you’re just considering a redesign or you’re ready to take the leap, make sure you work with a reputable Charlotte web design company to make improvements to your site. Next Wave Services offers high-quality design services in Charlotte at an affordable price. We can help you identify problems in your design, define goals, and create a new direction for