Best Practices For Ecommerce Websites For The Holiday Season

It's easy to tell yourself that the festive season is still too far away to be concerned about, but the truth is that, for internet retailers, it's far closer than you might think. It's more important than ever to make sure your site is ready to take advantage of those holiday customers.


Online shopping may be stressful all year round if the store is difficult to use, but during the Christmas season, things can get even more complicated. Preparing your checkout for the holidays requires time and thought. As we approach Black Friday and the holiday shopping season, it's time to put your foot on the accelerator and get going.


Here are our top five suggestions for getting your checkout processes ready for the busiest time of the year:


Is Your Website Mobile Friendly?


Is your checkout process mobile-friendly? Mobile devices are obviously quite popular, but a checkout that isn't suited for mobile can result in more mistakes and errors, making the customer's experience tedious. Mobile checkout optimization allows you to gather precise, usable data while also providing a seamless purchasing experience for your customers.


Streamline Data Entry Forms


Instead of forcing customers to submit their full details, implement type-ahead address verification, which will proceed to suggest valid addresses as the user enters, limiting the user's address down even if typos are made. This reduces client stress by reducing the number of keystrokes necessary instantly, making them more likely to stay committed to finishing the checkout procedure. This is fantastic news for merchants because it allows them to gather precise address data and prevent unsuccessful deliveries, resulting in a better customer experience, especially during the Christmas season!


Entry Fields Are Labeled Correctly


Another way for shops to improve their data entry forms is to mark them properly. Labels positioned to the left can be easily overlooked, especially if the customer is using a mobile device. Placing the label above the form, on the other hand, will make it simpler to see. Make sure that people can clearly select variants, as well as other custom fields so they get exactly the right product they want.


Only Get The Information That’s Necessary


Asking for key information is certainly essential to the process, and you may believe that the best moment to get it is during checkout because you have the customer's attention, but you may be asking too many things and potentially irritating customers. Consider using promotional emails or pop-ups around the site to ask marketing and merchandising inquiries that aren't necessary to collecting their money. If you do need to ask more questions at checkout, take care to explain so the customer understands the importance of answering.


Use A Progress Bar In The Checkout Process


Progress bars are a terrific method to show clients how far they've progressed through the checkout process and what's coming up next. For example, if the customer sees that the next page is the payment stage, they can relax and prepare their bank information.


There's still time to develop a checkout that will provide a better consumer experience and enhance conversions with less than 3 months till Christmas. This year will be more lucrative than ever if you start optimizing and testing your checkout process now.


If you’re looking for some help with your website maintenance in Charlotte, you’ve come to the right place! Get in touch today and we’ll be happy to help.


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