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  • Writer's pictureMichael Smith

How a Custom Landing Page converts

Updated: Nov 25, 2020

A custom landing page has one goal, to convert site visitors to customers. While this comes with a cost, a typical landing page can result in a conversion rate of 4-5% or more if done right. A landing page provides an opportunity for a visitor to give you information about himself so you can give him something in return. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

Let’s start by answering an important question first -

What exactly is a landing page?

  • All landing pages are web pages but not all web pages are landing pages.

  • Landing pages are comprised of the company, product and offer.

  • The main function is to capture a visitor’s information and convert them to customers.

  • Using a form template to collect pertinent and valuable information is one of the most common formats of landing pages.

There are certainly different ways to attract visitors to provide you the information you need. But ultimately, a landing page will provide you the most valuable commodity in business–LEADS! And, leads drive revenue.

Examples of landing pages are:

  • An R.S.V.P to a trade show or an event. This leads to a good reason to request information from a reader when someone shows interest in an event.

  • A request for information such as an address update or an email address. In this case you would tie it into some other benefit (like sending out a newsletter or blog posts) to give the reader a reason to provide you that information. You might also want to add some sort of gift cards to encourage him to fill out the form.

  • A survey or customer study. If the reader provides the information, and the company regards it as important enough, it may make a change that could benefit the reader down the road.

  • A contest entry or other exchange for information. In the case of contests, they’re more drawn out with more pomp and glamour involved. They’re often conducted by email, but can also be accessed from a website.

Building your landing page will take time, so expect to spend 8 to 16 hours on it. Hourly rates can run as low as $40-$50 to as high as $200-$400. With Next Wave Services, you can have a custom landing page created for a flat rate of $750 with no surprises. Give us a call today to find out how we can help you grow your business.

If you’re looking for someone to professionally help you build your landing page, Next Wave Services is a website design, website setup & website maintenance expert and is ready to help you anytime. Contact us today and we’d be happy to assist you with any questions or concerns you may have.


Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our teams combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.


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