Deciding on the right process for Charlotte website design can be a challenging task for some companies. It is common for companies to try to save money by doing in-house designs. However, the truth is that in-house website design can be more costly in the long run - and with less success.
Working with a Charlotte web design company will allow you to identify your website goals and tackle them head-on with the latest industry technology and trends at your disposal. Check out the top 5 reasons you should consider working with a Charlotte web design company.
Local SEO
Local website design and local SEO go hand in hand when creating a successful website. By hiring a Charlotte web design company, you can be sure that your website is optimized for search engine visibility in your area. Local SEO is an important part of driving traffic to both your website and your on-site store.
It is becoming increasingly common for customers to use search engines to find where they plan to shop. On average, a customer will view only two or three company websites before visiting a physical store. Of all online searches, 46% include a location. In addition, 97% of search engine users search for local businesses regularly. On average, 28% of online local searches result in a purchase.
Increase Functionality
A web design company can also help you increase the functionality of your website and help you realize your website goals. There are several common issues with functionality that a website designer can help resolve. These include things like navigation, page loading times, landing pages, mobile capabilities, and web pages.
In general, customers will abandon a website if the pages take longer than 3 seconds to load. The optimal page load time for mobile is 2 seconds. In addition, if the customer has issues navigating the site or reading the content, they are also likely to abandon the site.
One of the most important capabilities to include mobile capabilities. Approximately 54% of online searches are performed on mobile with up to 78% of those searches resulting in offline purchases.
Professional website design companies know what areas to improve to optimize functionality for your industry as well as how to achieve the changes efficiently.
Increased Conversions
When you combine professional website design visuals with professional local website design capabilities, you increase the likelihood of gaining conversions on your website. This happens due to increased traffic, more impactful messaging, improved functionality, and enticing landing pages and calls to action.
When all these elements are effectively incorporated into a website, they can increase the credibility of your business and improve your brand awareness. In turn, you are more likely to see relevant traffic coming to your website meaning customers are ready to make a purchase before they ever click on your content. This improves conversion rates and ultimately revenue.
Unique Design Access
When a company develops their website design in-house, they are often missing out on design features that they can get through a professional Charlotte web design company. For example, a website builder may have a lot of useful design tools and templates that you can use to develop a concept for your website. However, they lack the customization and industry insight that a professional company can provide.
Professional web design companies have the capability to connect you with design, management, and analytics software and integrations that are not available on the open market. Many of these solutions can only be accessed through a professional which can boost the functionality and visual impact of your website.
Saves Time and Money
Perhaps the most attractive reason to hire a Charlotte web design company is to save both time and money. In addition to lacking certain technologies and insights, in-house website design can be time-consuming and expensive. When you combine the man-hours with the overhead investment and lower ROI (return on investment), in-house website design can end up costing you more than you may realize.
On average, an in-house website design cost $1,000 to $3,000 of initial investment. However, there are in-house man-hours that will need to be poured into the project. Beyond the hours that go into building the website, employees will need to work on creating fresh content, monitoring social media and emails, and analyzing website performance.
As if that wasn’t enough, in-house designs may result in negative or low returns on investment. For example, let’s assume that a company spent $3,000 to build a website in-house. They then spend $100 per month for maintenance and on average, employees spend 40 hours per month at $15 per hour focusing on the website. In total, the company spends an average of $700 per month on their website or $8,400 per year costing a total of $11,400 in the first year.
The website sees an average of 50 conversions per month with each conversion being worth an average of $20. In this case, the website sees only $12,000 of revenue per year totaling only $600 ROI in the first year and $3,600 every year after that.
In contrast, if the same company spends $10,000 on the initial website design $200 per month for maintenance with a professional, they will invest $12,400 into the website in the first year ($4,000 more than in-house). In turn, this website generates 100 conversions per month worth an average of $35 totaling $42,000 revenue per year. That works out to $29,600 ROI in the first year and $39,600 every year after that. Keep in mind that it can take several months for a website to achieve these numbers regardless of the design method.
In addition to cost, websites need to be maintained and tracked in real-time. Content needs to be added regularly and technology is constantly evolving. This means that there is a constant need for website maintenance. Web design companies provide this maintenance for you which allows you to spend your time focusing on your company rather than your website. It also maintains your website traffic patterns for maximum ROI.
If you are looking for the best website design Charlotte has to offer, Next Wave Services is your Charlotte web design company. We have years of experience doing websites for accounting firms, non-profit organizations, eCommerce stores, and local service businesses. Our process is simple and straightforward. We start with a consultation to see what your business goals are for your website. Your design will include a layout of each page and site navigation and will be based upon thorough competitor research. When we are done, your website will go through a final sign-off to make sure that we got everything right. Contact us today to learn more about what we can offer!