Now you have your website built and you're very excited because finally, after a few weeks of wait, you can see your services on the internet. Now what? You see, The work doesn't end at publishing the website. The most important part of the process is website maintenance. Creating your website and keeping it there is simply not enough.
We discussed in this article what exactly website maintenance is and why it is very important.
Now, let’s go over the things that you need to do to be successful in maintaining your website.
Keep track of your website loading speed -
Website loading speed is the time your website responds to web requests. Not just to you as the owner, but to all your users. Making sure fast loading times on your website keeps your users happy. After all, nobody likes wasting time waiting for a website to load.
Checking broken links
Having broken links to your website creates frustration for your users. It could harm your credibility, and hurt your SEO page rankings. You don’t want that, do you?
Review website pages for content accuracy
Check your website pages to make sure that your content is accurate. Not only for spelling and grammar, but also for correct information. Especially if you had someone make your website for you. Make sure that every information that is added on the page is spot on and relevant to your goal.
Updating and renaming outdated or irrelevant images
You might find this weird but Google doesn’t see the images you put on your website. Their crawlers only know it by the name you gave it. Putting relevant names to your images helps you a lot in increasing your crawlability.
Adding, changing, or removing videos
If you have videos added to your website, make sure you update them so they would stay relevant to the current trend.
Changing colors or layouts to any existing pages on your website
Trend is very important. People’s perception of what looks good could change over time. Make sure you keep an eye on the current trends.
Create a sitemap and submit it to Google
Your sitemap contains links that lead the search engine robot to every page on your website. Thus, every page of your website is getting indexed properly.
Publishing blog posts
Not only that you will be able to share information through your blogs, but it will also establish your voice as a brand. This will also help you get backlinks to your webpage.
Checking all forms to ensure they are working properly
You wouldn't have any leads that come into your website. Make sure all your forms are working as they should.
Renaming files or optimizing file names for Search Engines
When we are adding files to the website, we tend to name them with easy names so they can be remembered easily. Sometimes we name chronologically if we are doing a mass upload. I know, I once did too. Just like what I mentioned above about renaming images, you also have to do the same for your files. And yes, it’s for the same purpose.
Updating your meta keywords, page titles, meta descriptions, and other similar elements for SEO
Make sure all your page titles, meta descriptions, etc. are in line with your target keywords. This is part of the on-page SEO for your website.
Adding posts, images, or comments to your existing Facebook, Twitter, Google+, or other social media
Posting on your social media pages boosts your presence and will eventually lead to additional traffic to your website.
Create a Google Analytics dashboard to highlight the most important metrics for your site
Creating a Google Analytics dashboard helps you track your website’s performance. This will allow you to determine whether or not you need to do some adjustments to your strategy.
Search Engine Optimization
This is perhaps the most important part of website maintenance. Most of the things mentioned above also help to prepare your website for SEO. Search Engine Optimization is vital in order to get traffic for your website. The main objective of SEO is to obtain traffic from various sources and repeat visitors.
In order for your website to do its job, you need to do website maintenance. It doesn’t stop at publishing and wait for some miracle to happen. The list we’ve presented above are just a few yet the most common of all the things you need to do for maintaining your website.
Website maintenance takes a lot of your time, granted that you know how to do it. If not, you need to hire someone that is reliable, diligent, and affordable to your budget.
Luckily, you don’t have to stress anymore in looking for a website maintenance team. Next Wave services is a premier website maintenance company that does the website maintenance for you while you sit there and focus on growing your business. Contact us today and get your website to its best shape.
Next Wave is a Charlotte website design company. We have been doing websites since 1998. Our teams combined experience with websites touches all areas, SEO, Social Media, Graphics, Layouts, Mobile, and much more.
We are the website design experts.