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5 Goals That Take Your Service-Based Website From Good to Great

Service-based solutions provide valuable offerings to individuals and companies in need. These solutions are valuable on their own, as you’re well aware! However, building a well-designed website to offer these services has its own value, as well. Charlotte web design company Next Wave Services can help design a service-based website that will take your online presence from good to great.

No two websites are exactly the same, just like no two companies are the same. Your website will have specific areas that may need improvement or changes. It will also offer its own specific strengths. In order to effectively improve your website, you have to understand what you want to get out of it. In this article, we will identify five website goals you should have for your service-based website.


One of the things that you should consider when thinking about your website design is navigation functionality. It is important to identify what goals you have for your website’s navigation. If your customer is confused by how to get from one area of your site to another, they will not be able to find the information they need to make an informed purchase or schedule an appointment.

Define what areas of your website are the most important for your audience to have access to. It can also be helpful to analyze your competitors’ websites to see what they are doing in their navigation that your target audience finds helpful.

User Experience

Another important thing to pay attention to when planning your website objectives is your user experience. Start by surveying your audience to determine the weak areas of your website from a user perspective. From there, you can determine what goals to set for your website’s user experience. For example, page load speed is a common issue that deters customers from returning to a website.

Customer Service

Beyond just website functionality, it is important to consider what the content of your website is saying about your company. Customer service is a vital part of your company's offering, especially if you are offering a service solution. You will need to identify what customer service solutions are important for your industry and define how you are going to communicate these solutions to your audience on your website.

Lead Generation

Having a call to action - or several calls to action - on your website can help improve traffic and generate leads. There are many different ways to attract leads and attract new customers, you will have to determine which methods are the most effective for your company.


Finally, how are you going to drive awareness for your new and improved website after the changes are made? One of the most popular solutions for improving brand awareness is investing in SEO (search engine optimization). There are many other ways to drive awareness such as promoting on social media, using paid advertising, and running customer loyalty programs.

After defining your website goals for each of these areas, Charlotte web design company Next Wave Service can help your business realize these goals with top-tier website design solutions tailored specifically for you!

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